A new era has dawned for digital advertising.
Stricter data protection laws coupled with browsers’ anti-tracking policies are fueling the drive for privacy-first strategies in the cookie-less world. Following Chrome’s ‘Cookie Apocalypse’ in January, Google’s plans to phase out support for third-party cookies in the next two years, as well as Apple’s recent IDFA (Identification for Advertisers) opt-in overhaul, are expected to have a significant impact on advertising businesses. As they scramble to imagine an entirely new ecosystem, here are three key things to expect:
THE RISE OF FIRST-PARTY DATA
First-party data will continue to capture the primary focus and investm
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