https://www.youtube.com/watch?v=SHHiM3wgXgc
In conversation with Campaign Middle East on its ‘On The Record’ podcast, Youmna Borghol, Head of Marketing Science at Snap, and Chris Solomi, Chief Digital Officer at OMG share key insights from an in-depth research on the impact of AR on driving stronger brand recognition and outcomes.
In this latest episode, Youmna Borghol and Chris Solomi discuss how AR not only encourages active attention, but also increases the effectiveness of advertisements.
“Snap can drive 5 times higher active attention that industry peers when AR is in the mix. Since, AR drives very high levels of active attention, we see that AR can also drive brand outcomes. So, thos
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