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posted on Oct. 07, 2024 at 4:41 pmOct 15, 2024

Podcast: Snap, OMG share impact of AR on attention, outcomes and demand

posted on Oct. 07, 2024 at 4:41 pmOct 15, 2024

Youmna Borghol, Head of Marketing Science at Snap, and Chris Solomi, Chief Digital Officer at OMG discuss the power of AR Lenses in driving active attention and brand outcomes during Campaign's On The Record podcast.

https://www.youtube.com/watch?v=SHHiM3wgXgc

In conversation with Campaign Middle East on its ‘On The Record’ podcast, Youmna Borghol, Head of Marketing Science at Snap, and Chris Solomi, Chief Digital Officer at OMG share key insights from an in-depth research on the impact of AR on driving stronger brand recognition and outcomes.

In this latest episode, Youmna Borghol and Chris Solomi discuss how AR not only encourages active attention, but also increases the effectiveness of advertisements.

“Snap can drive 5 times higher active attention that industry peers when AR is in the mix. Since, AR drives very high levels of active attention, we see that AR can also drive brand outcomes. So, thos

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Tags:active attention Advertising Anup Oommen ar Attention augmented reality brand outcomes Campaign Middle East Campaigns Chris Solomi effectiveness first-party data immersive content impact innovation interactive content marketing media mix OMG Omnicom Media Group On The Record podcast Snap Snapchat Youmna Borghol

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.