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Podcast: Omnicom’s Dani Richa, Elda Choucair and Reda Raad on craft, culture, courage, curiosity and creative originality

Dani Richa, Elda Choucair and Reda Raad discuss the importance of taking risks, being curious and disruptive, leaning into human wisdom and original creativity in the age of AI, learning to ask the right questions, and more.

https://www.youtube.com/watch?v=Pnq1DnIRZVU

On the latest episode of Campaign Middle East’s On The Record podcast, Dani Richa, Chairman and CEO, Impact BBDO International; Elda Choucair, CEO, Omnicom Media Group; and Reda Raad, Group CEO, TBWA\RAAD discuss the Middle East region’s thirst for knowledge and appetite for talent development amid rapid technological advancements within the brand, marketing, creative and media landscape.

Dani Richa, Elda Choucair and Reda Raad share crucial pieces of advice for future marketers and agency leaders, turning the focus back on human craft, culture, courage, curiosity and creative originality. ahead of the highly anticipated Omnicom Future CMO Acade


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.