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top 20 news stories

The Annual 2024: Top 20 news stories

Omnicom in talks to buy IPG – report

Unilever splits media account across six rival agencies in global review

Athar Festival Motivate Media Group TRACCS

Athar Festival to empower senior marketers, C-suite executives in KSA

From top left, clockwise, Troy Ruhanen, CEO, Omnicom Advertising Group (OAG); Erin Riley, Global CEO, TBWA; Deepthi Prakash, COO of OAG; Erwan Guillou, Global CFO, TBWA; Denis Streiff, CFO of OAG.

TBWA names new Global CEO, Omnicom Advertising Group appoints global heads

Levi’s picks UM as global media agency

Nadim Samara promoted to CEO of OMD MENA

DDB Dubai takes a bite of McDonald’s after three-way pitch

PHD gets SAP’s media business

THE WORK

Grey

New Balance’s Grey Days return with series of activations

Octa

Advertising Creative Featured Marketing The WorkMay 12, 2025

Shantelle Nagarajan

OCTA Properties expands to development with teaser campaign

eToro campaign

Advertising Creative Digital Featured Marketing Media The WorkMay 12, 2025

eToro reveals TVC, YouTube, CTV, OOH ads created by Google DeepMind’s Veo 2

Creative Featured The Work VideoMay 9, 2025

Powerade spotlights the strength in stillness with Lamine Yamal

Creative Featured The Work VideoMay 9, 2025

RAM launches the world’s shortest flight ‘RHO Airlines’

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