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Anup Oommen
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Podcast: Kris Fade on the Fade Fit brand, influencer marketing, product and promotion

Anup Oommen
posted on

Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable.

https://www.youtube.com/watch?v=qy1a5vAr7sY

In conversation with Campaign Middle East, Kris Fade, the Founder of UAE’s homegrown healthy snacks company Fade Fit discusses how much of the sales and brand success of Fade Fit can be attributed to the influencer marketing aspect of ‘Fade’: the Virgin Radio presenter and Dubai Bling star Kris Fade, and how much of it can be attributed to ‘Fit’: the healthy snacks products that represent the core of the brand.

In the latest ‘On The Record’ video podcast episode, Kris Fade shares the story behind Fade Fit, how it all started, how it’s grown, the brand-building efforts around it, the impact of influencer marketing and user-generated content, th


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Tags:AdvertisingAnup OommenBrandbrand awarenessBrand Buildingbrand considerationbrand conversionBrand loyaltyBrianna FadeCampaign Middle EastEmirates Snack FoodsESFFade FitFade Fit merchandiseFade Fit RunFade Fit snacksGen AlphaGen ZImagineImagine FMCGInfluencer marketingKris FademarketingmillennialsOn The RecordpodcastprofitsrevenuesSalessocial mediaUGCuser generated content
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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