https://www.youtube.com/watch?v=qy1a5vAr7sY
In conversation with Campaign Middle East, Kris Fade, the Founder of UAE’s homegrown healthy snacks company Fade Fit discusses how much of the sales and brand success of Fade Fit can be attributed to the influencer marketing aspect of ‘Fade’: the Virgin Radio presenter and Dubai Bling star Kris Fade, and how much of it can be attributed to ‘Fit’: the healthy snacks products that represent the core of the brand.
In the latest ‘On The Record’ video podcast episode, Kris Fade shares the story behind Fade Fit, how it all started, how it’s grown, the brand-building efforts around it, the impact of influencer marketing and user-generated content, th
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:AdvertisingAnup OommenBrandbrand awarenessBrand Buildingbrand considerationbrand conversionBrand loyaltyBrianna FadeCampaign Middle EastEmirates Snack FoodsESFFade FitFade Fit merchandiseFade Fit RunFade Fit snacksGen AlphaGen ZImagineImagine FMCGInfluencer marketingKris FademarketingmillennialsOn The RecordpodcastprofitsrevenuesSalessocial mediaUGCuser generated content
