Instagram and Chalhoub Greenhouse have teamed up to mentor and develop high-potential local fashion startups in KSA. The initiative came from the ‘Fashion Lab’, a programme launched by Chalhoub Greenhouse to promote corporate entrepreneurship and identify disruptive and innovative Saudi Fashion brands. Over five months, Fashion Lab provides five new businesses with the necessary skills and resources to accelerate their growth.
The start-ups that benefitted from the programme were: eco-conscious eyewear brand Cones & Rods; bag designer Dania Shinkar; and ready-to-wear clothing companies Noms Life, Proud Angeles and Kaf by Kaf.
The Greenhouse is Chalhoub Group’s space for innovation
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