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Babyshop celebrates Mother’s day with a short film

For Mother’s Day, Babyshop released a film to celebrate the supermoms. Based on the role mothers play when times are rough, mothers are often the sunshine and bright light we all seek. So no matter how old their little ones get, mothers keep giving them strength, hope and care and for that, Babyshop celebrates mothers and wish them the Happiest Mother’s Day every day.

Babyshop continues to build its brand credentials through storytelling and film craft – With a film shot in Beirut by Truffle Films, during intense Covid lockdown, this film is a testimony to brands that still think twice before investing in high-end production.

“The long format is not dead – Of course not. This is the only format we can use to share a brand story and Babyshop goes bold with a 1:40 min film. While rest of the year we continue to build 6sec and 15sec format, a Mother’s Day needs the grandeur” Mitin Chakraborty, head of marketing, Babyshop.

The English version of the film has reached over 1.7 million views and the Arabic has 1.8 million views so far.


Client: Babyshop

Head of Marketing: Mitin Chakraborty

Head of Creative: Pierre Van der Merwe

Creatives Design: Byron Ambat

PR & Comms Manager: Mona El Zibda

Marketing Manager UAE: Shailesh Bhadra

Social Media Manager: Joana Lima

Arabic Copywriter: Mohamed Cherif Boukheroufa

Editing House: Feel Productions

Agency: FP7 McCann Dubai

Group Account Director: Vicky Kriplani

Creative Director: Aunindo Sen

Regional Head of Strategy: Tahaab Rais

Senior Art Director: Smit Agrawal

Senior Copywriter: Vaibhava Bhatnagar

Regional ECD: Oliver Robinson

Account Manager: Alston D’Sa

Design lead : Jimmy Cobos

Production House: Truffle Films

Agency Producer: Karol Akl – Craft MENA

Post Producer: Lina Nasr – Craft MENA

Head of Production: Pratixa Kanojia – Craft MENA

Senior Editor: Amit Thakkar – Craft MENA

Music Composer: Joe Dickinson