For Mother’s Day, Babyshop released a film to celebrate the supermoms. Based on the role mothers play when times are rough, mothers are often the sunshine and bright light we all seek. So no matter how old their little ones get, mothers keep giving them strength, hope and care and for that, Babyshop celebrates mothers and wish them the Happiest Mother’s Day every day.
Babyshop continues to build its brand credentials through storytelling and film craft – With a film shot in Beirut by Truffle Films, during intense Covid lockdown, this film is a testimony to brands that still think twice before investing in high-end production.
“The long format is not dead – Of course not. This is the only format we can use to share a brand story and Babyshop goes bold with a 1:40 min film. While rest of the year we continue to build 6sec and 15sec format, a Mother’s Day needs the grandeur” Mitin Chakraborty, head of marketing, Babyshop.
The English version of the film has reached over 1.7 million views and the Arabic has 1.8 million views so far.
Credits
Client: Babyshop
Head of Marketing: Mitin Chakraborty
Head of Creative: Pierre Van der Merwe
Creatives Design: Byron Ambat
PR & Comms Manager: Mona El Zibda
Marketing Manager UAE: Shailesh Bhadra
Social Media Manager: Joana Lima
Arabic Copywriter: Mohamed Cherif Boukheroufa
Editing House: Feel Productions
Agency: FP7 McCann Dubai
Group Account Director: Vicky Kriplani
Creative Director: Aunindo Sen
Regional Head of Strategy: Tahaab Rais
Senior Art Director: Smit Agrawal
Senior Copywriter: Vaibhava Bhatnagar
Regional ECD: Oliver Robinson
Account Manager: Alston D’Sa
Design lead : Jimmy Cobos
Production House: Truffle Films
Agency Producer: Karol Akl – Craft MENA
Post Producer: Lina Nasr – Craft MENA
Head of Production: Pratixa Kanojia – Craft MENA
Senior Editor: Amit Thakkar – Craft MENA
Music Composer: Joe Dickinson
