As the digital marketing landscape undergoes a significant shift with the phase-out of third-party cookies, marketers will be faced with the challenge of rethinking their data strategies and customer acquisition.
This change marks a significant move away from the traditional reliance on third-party data towards a more direct and privacy-focused approach.
The crux of this transition lies in harnessing first-party data, which can be gathered through various means such as user registrations, surveys and direct customer interactions within apps and on websites plus the huge amount of data coming from IOT devices with image recognition and sentiment analysis.
This data is invaluable, offeri
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Tags:Merkle MENA
