OMG launches TRKKN in Middle East

Vimal Badiani to lead the new analytics, marketing and cloud technology consultancy

Omnicom Media Group has announced the launch of the analytics, marketing & cloud technology consultancy TRKKN in the Middle East.

Founded in Germany in 2008 as Trakken, the Analytics, Marketing & Cloud Technology consultancy has become one of the largest Google Marketing Platform (GMP) and Google Cloud Platform (GCP) Reseller in Europe. It was acquired by OMG in 2015 and is now expanding around the world, growing from five European countries to 14 markets in APAC, Europe and North America. 

Under OMG’s ownership, TRKKN’s offering has expanded from Google reseller to also include a wide range of services to help clients manage their Google Marketing and Cloud stack, including digital analytics, ad tech, conversion optimisation, advanced analytics and AI, cloud engineering, training and support, advanced builds and full strategy planning across Google products. When more clients are initiating or developing their digital transformation, in-housing or hybrid media operations, TRKKN is responding to this shift in demand with a service model that offers greater flexibility.

“We’re thrilled to now bring the global TRKKN brand and its advanced offering to our markets, as it will help advertisers capitalise on the scale and scope of the Google Stack. With the launch of this established Google Marketing and Cloud partner, we will be even better placed to accelerate our clients’ digital transformation. Our mission is to help them build deeper consumer connections and increase their digital efficiency with technology,” Elda Choucair, CEO of Omnicom Media Group MENA, commented. “I am also delighted to welcome Vimal Badiani to OMG MENA as TRKKN’s managing director for the Middle East. His deep understanding of the marketing and technology landscape, combined with his passion for driving results, make him the perfect person to lead TRKKN and deliver value and agility to our clients.”

Vimal Badiani joins TRKKN from Merkle MENA where he held the same position. “As the digital ecosystem becomes increasingly fragmented, clients need expertise to effectively manage their Google Marketing infrastructure. We’re meeting this demand with our team of experts who are renowned for their ability to impart insightful clarity, deliver substantial value, and ensure complete transparency in their operations,” Badiani added. “Our google marketing platform and cloud platform specialist consultants provide a technological solution that strikes a balance between personalised marketing and data privacy control and adapt to the evolving attention patterns of consumers. In doing so, TRKKN meets the needs of both brands and agencies.”