Braze’s personalisation engine: BrazeAI™
In today’s digital landscape, consumers expect personalised interactions with brands. In fact, 80 per cent of consumers consider personalised experiences important when making purchasing decisions. They want brands to remember their history, such as how long they’ve been a customer or their last purchase, and at the very least, receive emails that address them by name.
However, to meet and exceed these expectations, brands need advanced technology to scale personalisation efforts. Basic tactics are no longer sufficient to win brand loyalty and stand out in competitive m
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