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How can the UAE build on its best-ever Cannes LIONS ranking in 2025?

Leaders from top ranked MENA agencies react to the United Arab Emirates best-ever ranking on the Cannes LIONS global index.

Leaders from the Cannes LIONS top ranked MENA agencies have shared their reactions to the United Arab Emirates claiming its best position ever on the global Cannes LIONS ranking.

The UAE broke into the Top 10 of the Cannes LIONS annual definitive ranking, claiming the eighth spot on the respected global ranking for the first time in five years, as revealed in the LIONS Creativity report, which has become the benchmark for impactful creativity and creative effectiveness.

The agencies that catalysed and fuelled the UAE’s rankings were named in the Cannes LIONS agency rankings for the MENA region. Impact BBDO claimed the top spot in this ranking for the sixth year in a row with FP7 McCan


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.