Paramount Pictures’ collaboration with Eye Studio explores film promotions as a new market for digital production houses to capitalize on their CGI skills.
To market the soon-to-release film, Eye Studio developed seven iconic CGI assets for the movie ‘IF’ by John Krasinski.
Following a young girl who sees people’s forgotten imaginary friends, ‘IF’, is a tale of imagination becoming reality. Using CGI videos, Eye Studio brought the film’s characters to real-world locations, creating an immersive marketing experience.
Viewers can watch Blue and his friends come to life at major global landmarks like London’s Big Ben clock tower and around New York City’s busy streets. Other locatio
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