James Bicknell writes on the fragmentation of media regulations in OOH advertising, and how to overcome it.
As the out-of-home (OOH) advertising industry evolves, its growth potential is vast. It remains one of the most effective channels for brands to capture attention in the physical world, engaging diverse audiences on a grand scale.
However, for OOH to fully realise this potential, there are significant challenges – particularly the cumbersome and fragmented approval process that advertisers and media owners must navigate.
In many regions, OOH regulations are overseen by various bodies, from municipal authori
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