Over the past 18 months or so, three live Arabic video shows have been produced on Twitter. Last May it launched its first, a Ramadan-themed series called #HawanahZein, produced by Step Group’s YallaFeed. Since then, it has broadcast #YallaGoal during the World Cup, in association with football platform Goal, and #FrontRow to cover the season of fashion weeks in New York, London, Milan and Paris, in partnership with Sayidaty.
The social media platform’s regional managing director Benjamin Ampen says: “Video has been one of our priorities for a while now. When you think about Twitter being ‘what’s happening’ and what people are talking about, it had been happening in the form of tex
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