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Omnicom grew 10.2% in 2021 as pandemic impacts recede

Precision marketing now accounts for 8% of the holding company’s revenue as clients’ digital transformation needs grow.

By Alison Weissbrot

Omnicom reported Q4 and 2021 full year earnings on Tuesday that indicate the holding company has moved on from the worst of the pandemic.
Worldwide revenue grew 2.6% to $3.85 billion in Q4, an organic growth rate of 9.5%. For the full year, Omnicom grew organically by 10.2% as revenue increased 8.5% to $14.29 billion.
Profit margins were strong, growing 1.3% to a 16.1% margin for Q4, and increasing by 37.5% to a 15.4% margin for the full year.
In the U.S., Omnicom’s largest region, the holding company grew 7.8% organically in Q4. Growth in the U.K. was 10.8%, followed by 7.8% growth in Asia-Pacific and 12.7% in the rest of Europe for the quarter.
The results come


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