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Meltwater releases ‘Influencer Marketing in a New World’ report

According to a report by Meltwater, titled “Influencer Marketing in a New World”, a new genre of video content has emerged on TikTok, where financially savvy Creators share advice in short, yet engaging TikTok videos. The report says that this market has some serious popularity with the hashtag #stocktok generating 1.8B views on TikTok. This is very important as TikTok has traditionally been known for just dance videos and slapstick humour, however, as the platform matures so does the type of content users are engaging with.

The report also talks about Strategic Influencer Selection, and How To Identify Industry Thought Leaders. The list of criteria includes true Reach score, Audience demographics, Network interests, Relevant hashtags and other thought leaders in the network.