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Anup Oommen
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OMD Egypt promotes Rita Boulos to GM, Raeif Hassan to Deputy GM

Anup Oommen
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In their new roles, Rita Boulos and Raeif Hassan will support CEO Tarek Jaffar and OMD Egypt by building teams, innovating with both structure and services, and capitalising on the agency’s values and points of difference.

From left, Rita Boulos, GM of OMD Egypt, and Raeif Hassan, Deputy GM of OMD Egypt.From left, Rita Boulos, GM of OMD Egypt, and Raeif Hassan, Deputy GM of OMD Egypt.

Effective immediately, OMD Egypt has promoted Rita Boulos to the role of General Manager and Raeif Hassan to Deputy General Manager, ensuring a whole new management team under OMD Egypt’s CEO Tarek Jaffar. The announcement coincides with OMD’s new positioning and branding, which features a refreshed visual identity and a modernised version of OMD’s signature red logo.
In their new roles, Boulos and Hassan will support CEO Tarek Jaffar and OMD Egypt’s teams in articulating and realising the vision encapsulated in OMD’s new positioning “We Create What’s Next”. Their roles will encompass building teams, innovating with both structure and services, and capitalising on the agency’s valu


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Tags:appointmentsbrandingdeputy general managerFIFA 2022 World Cup Qatargeneral managerGMHeinekenMAFMajid Al FuttaimMarsOMD EgyptOMD MENAP&GPepsiCopositioningPromotionsRaeif HassanRita BoulosTarek Jaffarvisual identityWe Create What's Next
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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