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Majid Al Futtaim City Centre Deira Exscape

City Centre Deira, Exscape turn gaming into phygital marketing for 30th anniversary campaign

Emirates NBD SHARE Credit Card

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Majid Al Futtaim’s Precision Media, Publicis Media forge AI-powered partnership

From left, Rita Boulos, GM of OMD Egypt, and Raeif Hassan, Deputy GM of OMD Egypt.

OMD Egypt promotes Rita Boulos to GM, Raeif Hassan to Deputy GM

Ebru Tuygun, Chief Executive Officer, GVGL Marketing Management on purpose driven marketing

Marketing in 2025: Why purpose-driven brands will lead the way

MAF brightens commuters’ day with insightful activation

MAF student billboards

Student-made “future of Dubai” designs to be displayed on billboards

THE WORK

House of Porsche returns with a wellness-led experience rooted in culture, community and local creative collaboration.

How House of Porsche evolved into a community platform, attracting 20,000+ guests

The Bukhash Brothers initiative was aimed to strengthen connections between local entrepreneurs, content creators and consumers.

Advertising Social Media The WorkJun 18, 2026

Bukhash Brothers spotlight UAE-grown businesses through creator community initivate

Lemon Mint music release, You Can’t Break Dubai is a bold and emotionally driven track that celebrates resilience, ambition, and spirit.

Featured Marketing The WorkJun 17, 2026

Lemon Mint unveils new anthem ‘You Can’t Break Dubai’

The Answer is Yas

Advertising Creative Digital Digital Featured Marketing Media News Social The WorkJun 16, 2026

Yas Island’s ‘The Answer is Yas’ campaign drives 441 per cent surge in package search

Al Haboob

Advertising Creative Featured Marketing Social Media The WorkJun 16, 2026

Shantelle Nagarajan

Al Haboob turns a racing camel into the World Cup’s unlikeliest pundit

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