Omantel has entered into a partnership with Publicis Groupe Middle East to introduce Oman’s first AI-powered AdTech platform. The move represents a step towards building a more data-driven advertising market in the Sultanate, in line with the country’s wider digital transformation goals.
The platform combines Omantel’s national infrastructure and commercial presence with Publicis Groupe’s capabilities in media, data and technology. In practice, this means a system that enables brands to target and measure campaigns in real time, while giving publishers smarter tools to manage inventory and revenue.
It is the first platform of its kind in Oman and ties directly into Oman Vision 2040, which highlights the role of technology and data in driving both digital transformation and economic growth.
The partnership was formalised through a signing ceremony attended by Bassel Kakish, Chief Executive Officer of Publicis Groupe Middle East & Turkey and Aladdin Bait Fadhil, Chief Commercial Officer of Omantel.
“This is more than a platform, it’s a national step forward,” said Bait Fadhil. “Together with Publicis Groupe Middle East, we are building an ecosystem that empowers brands, publishers, and agencies to collaborate, innovate, and grow in ways that were previously unimaginable. This initiative reflects the ambition of Oman Vision 2040, not just in its technological sophistication, but in its ability to drive economic diversification, unlock new revenue streams, and position Oman as a regional benchmark in intelligent media and data-driven transformation.”
Publicis Groupe Middle East will be involved in deploying and scaling the platform, embedding its expertise in audience intelligence, creative automation and media planning.
Kakish added: “This initiative sets a new benchmark for how telecoms and media can collaborate to unlock value, drive innovation, and shape the future of advertising in Oman and beyond.”
The platform runs on Omantel’s high-speed infrastructure and has been built with scalability in mind. It also supports first-party data strategies, which are becoming increasingly important as advertisers look for ways to run campaigns in a privacy-conscious environment.
With this launch, Oman joins regional markets investing in AI-enabled advertising technologies.
