From left: Chris Roebuck, CEO & Founder of Clicktivated; Manoj Khimji, Managing Director at The Vantage.The Vantage has partnered with Clicktivated, a pioneer in interactive and shoppable video tech to enhance interactive video in the Middle East and North Africa.
Through this partnership, the Dubai-based media representation agency now exclusively represents Clicktivated in the region.
“Clicktivated offers a truly differentiated approach to video that aligns perfectly with the evolving needs of brands and agencies in our region,” said Manoj Khimji, Managing Director at The Vantage. “This partnership allows us to bring a powerful, scalable solution that delivers performance, insights, and innovation across verticals, especially in travel, tourism, and retail.”
Early bird tickets to the Campaign Saudi Briefing: Media and Marketing are now on sale. Get yours now for access to conversations with key stakeholders across governmental entities, brands and agencies in Saudi Arabia.
Clicktivated’s patented, IP-protected technology enables item-level identification and tagging of clickable elements within a video, whether it’s a product, destination, attraction, or offer, as they appear on screen. Each item is directly linked to a specific product page or piece of information, allowing viewers to engage in real time and seamlessly access information or complete a purchase without disrupting the viewing experience.
The result is a frictionless, intuitive user journey that blends inspiration with instant action, whether served on-site or as a programmatic ad.
Unlike traditional video, Clicktivated drives record-breaking interaction rates and captures unique, real-time behavioral insights without relying on cookies or third-party trackers.
“We’re thrilled to partner with The Vantage as we expand into MENA,” said Chris Roebuck, CEO & Founder of Clicktivated. “Their amazing team, market knowledge, diverse client base, and commitment to innovation make them the perfect partner to help brands in this region unlock the full power of interactive video.
This partnership aims to strengthen The Vantage’s growing portfolio of future-facing global platforms and reinforces its mission to bring performance-driven, privacy-forward media technologies to MENA.
For brands and marketers across the region, Clicktivated now offers a scalable, measurable, and brand-safe video solution – built to meet modern campaign needs and designed to seamlessly integrate across on-site, direct, and programmatic channels.
