fbpx
Campaign Middle East
العربية
AdvertisingCreativeDigitalFeaturedMarketingMediaSocialThe WorkVideo
Anup Oommen
posted on

Novo Nordisk, Dr Sara Al Madani encourage people to ‘Champion a Lighter You’

Anup Oommen
posted on

In collaboration with content creator and TV personality Dr Sara Al Madani, the Novo Nordisk campaign calls for people leave the weight behind – physically, in terms of outdated habits, emotional burdens and more.

Novo Nordisk Sara Al Madani

Novo Nordisk, a global leader in the treatment of obesity and diabetes, has launched its ‘Champion A Lighter You’, lifestyle awareness campaign in the UAE in partnership with Emirati serial entrepreneur, content creator and TV personality Dr Sara Al Madani, and communications agency Saatchi & Saatchi Middle East.

The campaign, which went live across the brand’s and Al Madani’s digital and social media channels, aimed to communicate a simple, but powerful idea: leave the weight behind – not only in a physical sense, but also by letting go of outdated habits, emotional burdens and short-term approaches to weight-loss.

Leaning into a deeply personal story, the hero video of the campaign


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:BMIbody mass indexCecilia RaduChampion A Lighter Youcontent creatordigitalDr Cecilia RaduDr Sara Al Madaniemotional burdensinfluencerInfluencer marketingNovo Nordiskobesityoutdated habitsSara Al Madaniserial entrepreneurshort-term approachesskydivingsocial mediatransformationweight loss
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like