Etihad VP marketing Andrew Ward puts the business case behind the airline’s biggest ever marketing campaign and reveals why signing Kidman was a “sensible investment”.
Flying business class on Etihad airways’ new A380 carrier is an experience that VP marketing Andrew Ward wants more customers to know about.
Etihad, which is little more than a decade old, is embarking on an expansion strategy supported by its biggest ever campaign, featuring Nicole Kidman as ambassador and aimed to up its luxury positioning.
The 60-second TVC features Kidman onboard an A380 aircraft – Etihad’s giant, triple deck carrier with a seated area called The Lobby and the top floor dedicated exclusively to a
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I heard a lot of positive and negative comments on eithad. It is a excellent airline with a great future ahead of it. I believe that before they could market and advertise a campaign for the airline. They need to first fix some stuff like the service on the airplane. I think the difference between Qatar Airways and Eithad is that the food and service on Qatar Airways is much more better especially in business or first class. Not saying that Eithad is not good, but there is a lot more to improve on before marketing. Also, even though seating and chairs are good in Eithad exceed expectations i still think Qatar Airways and Emirates both have more comfortable seats than Eithad. So, my main point is that before any company sets up a campaign when they have customers commenting negatively on the food and services.