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Nicole Kidman signing will accelerate Etihad’s global appeal, says marketing chief

Nicole Kidman stars in Etihad global ad campaign

THE WORK

Everything goes green for KFC’s Saudi National Day celebrations

Brands Featured News The WorkSep 25, 2023

Namshi and Adidas launch new campaign to celebrate Saudi National Day

Creative Featured The WorkSep 18, 2023

Adidas evokes the past in Originals brand platform

Advertising Featured The WorkSep 14, 2023

How Babyshop created a song of hope

Brands Featured News The WorkSep 7, 2023

Samsung: the evolution of Back To School campaigns

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BAB Middle East embraces AI and launches UAE’s first “copy shop” app

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Oct 25, 2022

Instagram to roll out new “Shared Story” feature

Jun 9, 2023

BPG announces raft of new client wins

Sep 21, 2023

Ads that break gender stereotypes

Sep 11, 2023

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