TikTok, a platform for mobile video, has partnered with Feedback Market Research – a UAE research company, to bring to light the impact of Covid-19 on online shopping behavioural shifts amongst users of the TikTok platform in the region.
The TikTok commissioned study, covering KSA, UAE and Egypt, highlights spending behaviour amongst its early tech adopter audience and how they have accelerated the shift to online purchasing and contactless payments.
“2020 has been a year of constant change and with the change, comes huge insights and learnings for us all. With this in mind, and as a unique marketing platform with a thriving community, we wanted to better understand the changing consum
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