fbpx
CreativeDigitalFeaturedInsightsMarketingMediaNewsSocial MediaVideo & Audio

New Snap Inc. report shows how Covid-19 has changed our relationships with our friends

Study spans 16 countries, including the UAE, building on 2019 report examining the role of long-term friendships on happiness and well-being.

Snap Inc. released its second global Friendship study, interviewing 30,000 people across sixteen countries—including several in the Middle East—to explore how the Covid-19 pandemic and other global issues have impacted friendship. Seventeen experts on friendship from around the world also contributed to the report.

While friendships have been challenged due to the Covid-19 pandemic, 63% of those who were surveyed in the UAE said that their relationships with their closest friends haven’t changed, whereas 37% of them say they have.
Hussein Freijeh, General Manager of Snap Inc. Middle East, said: “As friends around the world navigate the new normal of social distancing, this year’s


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.