At the first online ‘YouTube Festival’ event for advertisers in MENA, YouTube announced new research on audience viewership and watch time of YouTube in the UAE and Saudi Arabia. The most trending categories in both countries were gaming, fitness and learning, followed by a new popular category – shopping.
According to a new study by Kantar, 90 per cent of shoppers in the UAE, Saudi Arabia and Egypt search online before making purchase decisions. This is also applied for fast-moving consumer goods (FMCG). The study also shows that one out of three shoppers use online video to get inspired and explore options before they buy.
An analysis of 3,000 retail-related videos in the UAE, Sau
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