Mullen Lowe MENA creates a long-form documentary series for FAB which aired on OSN & OSN Demand. It was the first collaboration between a brand and TV network in the region.
Create to Grow Stronger is directed by award-winning filmmaker Levan Tsikurishvil, creator of the award-winning documentary Avicci ‘True Stories’ which won international acclaim for bringing out the issues of musicians being exploited by the industry for financial gain.
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Create to Grow Stronger follows 8 artists from different cultures and backgrounds (all with different artistic disciplines) to create a piece of art in 72 hours.
Episodes:
https://www.behance.net/gallery/106873987/First-Abu-Dhabi-Bank-Create-to-Grow-Stronger
The desire to create is inherent in us all.
A powerful yearning to craft something unique, no matter how great or small.
Draw your vision from our combination of cultures and stylistic disciplines as we delve deep inside the creative well of artistic talent from the UAE, Saudi Arabia, Egypt, India and China, directed by the MTV award-winning Levan Tsikurishvili.
And allow their imagination to spark your inspiration, as we all Create to Grow Stronger.
