https://www.youtube.com/watch?v=YPaEtQ9Q4XY
Daikin air purifiers launched a campaign that has been conceptualized and executed by MOTAD, a Dubai based creative and digital agency under the aegis #CHOOSEPURE. MOTAD understood the segment, TG and curated a launch campaign to build awareness on concerning issues such as indoor pollution and also underlined Daikin’s leadership, legacy, appealing and innovative yet user-friendly technology and designs.
The campaign #CHOOSEPURE covered the entire spectrum of mediums and catapulted individuals of the MENA region to choose healthy living and generated sales in the sector.
Daikin’s commitment to protect and improve air-quality made them
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