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Zia Creative Network has been a long-standing partner of Dubai Police for all its production needs, and this time too while launching their first commercial on hiring recruits, they picked up Zia to create a commercial that sets out to convey a clear and concise message of attracting new recruits to the esteemed organization.
Waseem Yakdi, CEO of Zia Creative Network says, “it was extremely fun, yet at the same time challenging project to bring to life since we just had three days to deliver the video, which included creating a convincing storyboard on an urgent basis, deciding the shot list, and next day going on the location and filming, and subsequently editing the first draft.”
He further says, “while creating the scenarios, we ensured that we have the right talents and props to guarantee we delivered the right message with the right tone.”
The commercial was shot in public areas like La Mer, City Walk and the Palm, thanks to the public that was really cooperative in easing the locations. The crew members along with the public enjoyed watched some exceptional acrobatic stunts shown by Police officers in a few scenarios, proving to be the fittest and spontaneous Police while performing their duties.
Zia team created the commercial with high-definition equipment to deliver 4K quality. As one of the most dynamic and innovative commercial production agency in the UAE with a proven track record of successfully working with Dubai Police for over 5 years, Zia executed a promising commercial on time.
It is believed that this video celebrates the kind of recruits Dubai Police wants on-board – ones who bring their own unique and diverse qualities, skills and quirks to the job.