Breast cancer continues to be among the top three cancers among women in the UAE, according to news sources, with its incidence occurring in women as young as 30 and below. It, therefore, comes as no surprise that social media users in the UAE came out strongly in support of this year’s Breast Cancer Awareness Month.
The volume of breast cancer related social media conversations this October was considerable. Posts on the subject predominantly came from healthcare organizations and professionals, academic institutions, advocacy groups and even commercial businesses championing the cause as part of their social responsibilities with merely a fifth of the conversations coming from individual user