Dubai Summer Surprises (DSS) has announced the launch of its exclusive collaboration with makeup brand Inglot.
The ‘Playinn with Dana’ collaboration is tie-up between Dubai Summer Surprises mascot Modhesh’s female counter part, Dana and Inglot’s makeup collection, Playinn.
As part of the collaboration, Inglot will be offering makeover experiencesat its store in Dubai Hills Mall to create looks that are inspired by Dana’s style and colours.
Inglot is also hosting a competition on social media across its instagram page.
Taking place from the 24 until 27 August, the competition invites makeup enthusiasts to get creative with the brand’s products to design makeup looks inspired by Dana.
They, then, need to post either a picture or a reel tagging Inglot’s instagram page for a chance to be featured on its page. Inglot will also give away gift hampers to competition winners.
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Further part of the Modhesh and Dana x Inglot collaboration will see Inglot stores giving away personalised products, engraved with their name or text, to people who shop at their stores between 25 August to 3 September.
The real makeover
While this makeover is a collaboration with the makeup brand Inglot, Modhesh’s real life complete makeover and design took place a few years ago in 2020.
The rebrand also added the mascot’s female counterpart Dana to the entire Modhesh World mascot family.
Modhesh has long been a representative of the Dubai Summer Surprises, ever since its launch about 26 years ago.
His original version was created and conceptualised by Filipino artist Romulo Miclat.
The initial design represented a merger of a sun and an accordion, along with seven pieces of hair which was said to represent the seven emirates.
The Dubai Summer Surprises runs every year in summer and will continue this year till 3 September, 2023.