Partnering up with Brand4mance, a Choueiri Group brand and the region’s sole TV attribution solution, Mobily launched a Special Offer for Ramadan 2022.
Goals
Leverage the power of TV in the region and audience trends during the Holy Month of Ramadan.
Drive results and quality traffic to Mobily’s website
Optimize towards performance and real-time conversion
Approach
Use of multiple regional TV channels, a mix of integrated solutions diversified between sponsorships, special on-screen execution, and a call-to-action to launch the offer.
Design the call-to-action utilizing multiple creatives targeting pre-paid packages with different commercial lengths.
Measureme
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