The National has announced the appointment of former Disney and BBC digital lead Alex Gubbay as its new Head of Digital Strategy. This announcement builds on The National’s expanded news gathering network, including growing its staff to more than 200 people globally and providing its international readers with quality journalism via a multitude of touchpoints.
With over 20 years of experience in the news, sport and entertainment sectors, Alex has worked across several high-profile platforms, driving their digital evolution and launching several successful products and services.
Alex was most recently leading new e-commerce developments at Condé Nast, and before that for several years was overseeing websites and apps at The Walt Disney Company as their Digital Product Director for EMEA. He was also previously the Digital Platforms Director at regional UK publisher Johnston Press. Before that, Alex worked at the BBC for over a decade, including as the first Social Media Editor for BBC News, launching their presence on Facebook & Twitter in 2010, and managing their curation of user-generated content on TV, radio & online. He also spent several years as Editor of the BBC Sport website, having been an integral part of its launch back in 2000.
Alex Gubbay said: “Joining The National and moving to Abu Dhabi from the UK is a great professional and personal opportunity. I am excited to work with a strong team, and hopefully, build on the digital foundations already in place to drive the reach and impact of our journalism.”
Mina Al-Oraibi, Editor in Chief, The National states: “Alex is a brilliant addition to our newsroom; he brings years of journalistic experience and a track record of digital excellence. We have exciting plans ahead with Alex at the helm of our digital strategy”.
The National reaches a global and influential, English-speaking audience to deliver the latest in news, business, arts, culture, lifestyle and sports, while leading the region in analytical content and commentary. The National has been setting a new standard for quality journalism in the Middle East since its establishment in 2008 and following its relaunch under the ownership of International Media Investments in 2017.
The National can be found online at www.thenationalnews.com and online app stores at TheNationalNews