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MMS partners with Sephora for Saudi Idol

MBC Media Solutions (MMS), the commercial arm of MBC Group, in partnership with Sephora  customised a backstage beauty hub where Saudi Idol contestants can create iconic looks every week with the Sephora Pro Team.

Sephora is the official beauty sponsor for the first season of Saudi Idol. The show will be taking place in Riyadh and will be aired on the MBC Group TV and digital channels.

The Sephora ‘pro-team’ will be welcoming all contestants, judges, and idol hosts, as they rally through the nine live performances up to the final, which will air on March 15. The team will be introducing them to the trendiest beauty tips and tricks to ensure they are looking and feeling their


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