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One Sobha app Sobha Realty

Sobha Realty, ANC Advertising Agency reveal brand film for ONE Sobha app

McDonald's Saudi Menuless Makeover campaign Leo Burnett

McDonald’s Saudi’s Menu-less Makeover campaign causes 37% uptick in footfall

Babyshop

Why Babyshop’s latest ads feel like a love letter to 90s advertising

Traditional OOH versus programmatic CTV

Traditional OOH 188 per cent more carbon-efficient than programmatic display ads

Terry Kane, Managing Director - Middle East & Africa, The Trade Desk talks about the need for data-driven programmatic advertising in luxury retail

Reimagining programmatic advertising in luxury retail

MMS partners with Sephora for Saudi Idol

Is tech killing off brand building? – by Braze’s Mariam Asmar

Khaleej Times partners with AndBeyond.Media for programmatic ads

THE WORK

Horizon FCB leaned into the Squid Game theme at the 'perfectly balanced time' to bring the client's bold vision to life– after Squid Game’s third season dropped, and the show garnered more than 190 million viewers.

Lipton, Horizon FCB unveil ‘perfectly balanced’ Squid Game-inspired campaign

Ahmed Seddiqi

Advertising Creative Digital Featured Marketing Media The WorkJul 14, 2025

Ahmed Seddiqi, Create collab for 75th anniversary campaign, brand refresh

Zidan

Advertising Creative Featured Marketing The WorkJul 9, 2025

Shantelle Nagarajan

Egypt’s Tie House picks former pro-footballer Zidan for latest campaign

Emirates NBD SHARE Credit Card

Digital Featured The Work Video Video & AudioJul 9, 2025

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Your Bazaar

Advertising Creative Featured Partner content The WorkJul 8, 2025

Shantelle Nagarajan

Your Bazaar sonic identity: A gold-winning sound for a new kind of marketplace

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

BackLite Media releases annual publication SpotLite 3.0

Jul 4, 2025

Campaign Middle East’s Work picks from June

Jul 11, 2025

Value – first and foremost

Jul 9, 2025

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Jul 9, 2025

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