As the world rushes forward into the Fourth Industrial Revolution, more and more of our socio-economic engagement has shifted to cyberspace. From online classrooms to virtual business discussions, from making new friends to spending time with old ones on social media, from live streaming marriages to funerals services – our lives have never revolved so much around digital devices and apps.
While it all seems to be “free”, the reality is that the Internet is paid for, largely, by one business: Advertising.
Too much of a good thing
It is estimated that the average person is exposed to between 6,000 and 10,000 advertisements every single day. A large chunk of it follows targeted individ
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