Ramadan is a global season of reflection and introspection, with almost two billion people observing it globally, fasting daily and connecting with friends and family. Gifting and shopping is a big part of the Ramadan moment. As a result, many discoveries are taking place across borders because of the shifts in people’s openness to exploring new things during Ramadan.
To better understand the behaviours of people who observe Ramadan and who shop for this season, Facebook IQ, Meta’s insights and research division, in partnership with YouGov, a global public opinion and data company, has unveiled findings of a study conducted during Ramadan 2021 titled ‘Ramadan and Eid Study’
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
