The MENA Effie Awards 2024 was hosted as part of Riyadh Season this year.
MENA Effie Awards revealed winners for 2024 during its awards ceremony in Riyadh. The awards recognise marketing effectiveness across the Middle East and North Africa region.
The ceremony, hosted as part of Riyadh Season, highlighted more than 90 winners alongside special recognition for well-performing agencies.
Among the special honours, Leo Burnett Dubai secured Most Effective Advertising Agency Office of the Year and Most Effective Agency Network of the Year. Zenith Dubai was named Most Effective Media Agency Office of the Yea
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