Musicians in the Middle East are missing out financially by not registering their work. Simultaneously, businesses in the region risk lawsuits for failing to license music used in audio advertising campaigns.
Brands across the region are increasingly incorporating music and sound in their branding campaigns to connect with a wider audience through multiple channels, giving local musicians a golden opportunity to increase their exposure.
But a lack of awareness when it comes to protecting and licensing musical works potentially puts both musicians and brands at risk.
Pierre Carnet, Managing Director of MassiveMusic MENA, said, “Licensing laws and regulations have long existed in markets like t
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