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Harrods is extending their partnership with Fashion Trust Arabia (FTA), celebrating culture and localisation for the modern luxury consumer.

Harrods extends partnership with Fashion Trust Arabia to champion cultural authenticity

DDA launches brand strategy vertical DNA with MENA hub in Dubai

Diriyah Masterplan

Setting standards in Saudi Arabia: Diriyah Company CMO

Harrods: Future of experience

The Harrods Hive featuring a global mentorship programme has been postponed

Harrods Buy Out Mediavantage Dar Al Arkan

The MediaVantage and Dar Al Arkan buy out Harrods media

Harrods Magazine Arabia launches

THE WORK

Horizon FCB leaned into the Squid Game theme at the 'perfectly balanced time' to bring the client's bold vision to life– after Squid Game’s third season dropped, and the show garnered more than 190 million viewers.

Lipton, Horizon FCB unveil ‘perfectly balanced’ Squid Game-inspired campaign

Ahmed Seddiqi

Advertising Creative Digital Featured Marketing Media The WorkJul 14, 2025

Ahmed Seddiqi, Create collab for 75th anniversary campaign, brand refresh

Zidan

Advertising Creative Featured Marketing The WorkJul 9, 2025

Shantelle Nagarajan

Egypt’s Tie House picks former pro-footballer Zidan for latest campaign

Emirates NBD SHARE Credit Card

Digital Featured The Work Video Video & AudioJul 9, 2025

SHARE by MAF reimagines AI use in bold Emirates NBD SHARE Credit Card launch

Your Bazaar

Advertising Creative Featured Partner content The WorkJul 8, 2025

Shantelle Nagarajan

Your Bazaar sonic identity: A gold-winning sound for a new kind of marketplace

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