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Anup Oommen
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Media World launches sonic branding by Ahmad Haffar, ‘The Voice of Dubai’

Anup Oommen
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Created by MindLoop and Ahmad Haffar, Media World's sonic identity is being used across its advertising campaigns, as well as its website, digital content and physical environments such as offices.

Media World Sonic brandingFrom left, Basant Saad, Chief Strategy and Business Development Officer at Media World, and Ahmad Haffar, 'The Voice of Dubai'.

Media World, a leading OOH advertising company, has launched its official sonic branding, which plays when you land on the company’s official website – with the option to mute or unmute.

The new sound identity is also being used across Media World’s advertising campaigns, as well as its digital content and physical environments such as offices. The company confirmed that the sonic branding will also be used for future brand experiences across the region.

The branding was created by MindLoop, an audio production company led by Ahmad Haffar, a musical and vocal talent in Dubai who is locally known as ‘The Voice of Dubai’.

The new sonic identity for the brand represents Media World’s renewed for on enhancing its brand recognition and visibility throughout the Middle East region.

Basant Saad, Chief Strategy and Business Development Officer at Media World, said, “In a world full of noise, we wanted to stand out not just visually, but also through sound.”

Saad added, “We are proud to work with Ahmad Haffar, The Voice of Dubai. His sonic vision perfectly represents our modern and dynamic brand identity which continuously evolves.”

The initiative reflects Media World’s forward-thinking approach and its belief in the growing influence of sonic branding in the advertising sector.

Mindloop studio has established its reputation by creating powerful sonic identities for major Middle Eastern brands such as e&, Arab Bank, Festival City Mall, among many others.

Through their musical approach and vocal delivery, they have established how brands are heard across digital platforms, radio and TV.

Media World’s positioning as a leader in digital out-of-home advertising and outdoor advertising in Dubai has now been translated into a sonic brand, which is a powerful tool for creating lasting brand impressions.

Through this move, Media World also aims to reflect its commitment to advertising innovation and the dynamic nature of an OOH advertising company.

CREDITS:

Client: Media World

Agency: MindLoop

Artist: Ahmad Haffar, ‘The Voice of Dubai’

Tags:advertising campaignsAhmad HaffarBasant SaadDigital out-of-homeDOOHMedia WorldMindLoopOOHOut-of-homeoutdoor advertisingsonic brandingsound identityThe Voice of Dubai
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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