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Campaign Middle East
العربية
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Shantelle Nagarajan
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Deliveroo is ‘Petvertising’ with interactive OOH campaign for pets

Shantelle Nagarajan
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Deliveroo has launched an OOH campaign to reach consumers by interacting with their pets.

deliveroo campaignDeliveroo's latest 'Petvertising' campaign.

Deliveroo UAE aims to reimagine out-of-home (OOH) advertising through its latest Petvertising campaign launch.

This playful, unconventional campaign is designed for both pets and their humans. The series features billboards tailored to specific animals, from dog-height “woof woof” posters and cat-level “meow” messages to tree-high chirping signs for birds and palm-sized squeaky hamster boards.

Strategically located at Dubai parks, each billboard was fitted with a motion and sound sensor. When triggered by the movement of a pet passing by, the installation played the corresponding animal sound to grab attention.

Rooted in the insight that the best way to promote pet services is


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Tags:billboardCampaignDeliverooOOHPetvertisingThe Work
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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