Now more than ever, organizations are bound by comprehensive strategies, with a culmination of actions instrumental to achieving long-term objectives. Irrespective of the sector, organizational strategies clearly define one’s business priorities, providing a roadmap that encompasses the activities and personnel required to move the company forward and translate ambition to reality. However, this is by no means a foregone conclusion. The new normal is a challenging climate to navigate, accompanied by an unprecedented degree of uncertainty. For every company pursuing organizational strategies, measuring milestones is imperative – and a particular form of marketing has emerged as a viable option for s
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