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McDonald’s UAE serves ‘The Good You Don’t Order’ in new brand campaign

McDonald’s UAE celebrates what’s beyond their menu with latest platform launch in collaboration with FP7 McCann MENAT.

McDonald’s UAE has launched a purpose-driven campaign to spotlight the quick-service restaurant’s (QSR) initiatives that give back to its community.

With ‘The Good You Don’t Order’, McDonald’s challenges menu favourites such as the Big Mac or McChicken Nuggets that spring to mind to show how the brand serves much more than food but also meaningful initiatives centered on creating  change behind the counter.

Therefore, the brand is turning the spotlight on its do-good initiatives that some may not know about.

“‘The Good You Don’t Order’ isn’t about sharing the good we do – it’s about celebrating our customers,” said Walid Fakih, CEO of McDonald’s UAE. “None of


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Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.