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M&C Saatchi team up with Pizza Hut to put “Eatertainment” on the QSR table

The campaign runs from the 15th of February.


M&C Saatchi launched Pizza Hut’s latest abundant value meal deal, the Cheesy Bites Box, across the region last month. The Cheesy Bites Box, containing the Cheesy Bites Trio pizza, an iconic product at Pizza Hut with 26 cheese-filled bites around the pizza, is aimed at friends and family groups who are looking for even more fun (and cheese) from their mealtime moment.

Developed upon the insight that consumers across the region gravitate toward meals that are enjoyable to eat & bring something novel to the table, the brand combined different cheeses (parmesan, cheddar, mozzarella & a cheesy spicy sprinkle), sides & dips in one box, to give th

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