MBC GROUP and Rotana Media Group, the largest media companies in the Middle East & North Africa (MENA) region are joining forces to bring Rotana’s TV channels to Shahid VIP, MBC GROUP’s premium subscription video on demand (SVOD) platform. Rotana’s best TV content will also be made available on-demand so that subscribers can watch it anytime, anywhere in the region.
This long-term partnership will allow Shahid VIP to expand its Arabic content offering as it continues to deliver on its mission to entertain MENA audiences through a best-in-class streaming service.
Do you want to see the future? Sign up for Campaign’s Marcomms360 Predictions 2021 virtual event on December 14-15. Registration free
Rotana Media Group’s award-winning TV channels (including Rotana Cinema, Rotana Khalijia, Rotana+, Rotana Classic, Rotana Kids, Rotana Drama and Rotana Music) will all be available to stream live in high definition (HD) on Shahid VIP starting November 22 across the MENA region. Additionally, Rotana’s content – comprising hundreds of premium Arabic titles released every year – will be available on-demand from December.
The new offering caters to audiences of all ages, with great movies, TV series, music, and relevant content for the younger members of the family.
MBC GROUP Chairman, Waleed Al-Ibrahim commented: “One year ago we signed our first partnership with Rotana Media Group, which contributed immensely to the Shahid VIP success story in 2020. Taking our collaboration to the next level was a natural step as we continue to enhance the Shahid VIP value proposition”.
CEO of Rotana Studios and TV, Walid Arab Hashem commented: “It pleases us to conclude this groundbreaking deal with MBC GROUP and offer Rotana channels and content on its very successful platform Shahid VIP. We are true believers in the value of Arabic entertainment and its local, regional and international appeal, and we look forward to having a long-term relationship with MBC as a means to serve our audiences.”