Masdar launches new campaign to drive development of clean energy

Image Credit: Masdar

Masdar has launched a global marketing campaign in the run up to COP28.

As the UAE gears up to host world leaders, energy experts and businesses for COP28 this year, it is playing a key role in driving the development of clean energy across the globe.

In recognition of this, the global clean energy company has developed the Pioneering Energy campaign to show the impact it is having on driving the energy transition and enabling socioeconomic progress. 

The campaign will showcase the ways that the firm is accelerating the energy transition, raising awareness of the country’s role as a global player in the energy transition and driving engagement ahead of the COP climate gathering.

It will focus around key energy transition themes which Masdar is playing a global role in solving with its partners: Hope, trust, ambition, power and action for all of humanity.

Focusing on the power of partnership, the exciting campaign will involve some striking visuals to showcase and inform the global community about its rapid ascent to be one of the largest renewable companies, with a planned capacity of 100GW by 2030.