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posted on Oct. 14, 2025 at 7:00 amOct 14, 2025

Grand Egyptian Museum partners with Mansour in cinematic tribute to heritage

posted on Oct. 14, 2025 at 7:00 amOct 14, 2025

The Mansour Automotive campaign was aired on TV; was rolled out across digital, including YouTube, Facebook, and Instagram; supported by short edits optimised for social feeds and stories; and across billboards in Cairo.

To mark its partnership with the long awaited opening of the Grand Egyptian Museum, the largest museum in the world, Mansour Automotive has launched a striking trilogy of films from FP7 McCann Cairo, written and directed by Mostafa Sherif and produced by Key Films.
The objective was to create a campaign that doesn’t just announce the opening of the Grand Egyptian Museum, but also invites the public to rediscover history through a cinematic storytelling lens in a way that felt bigger than a corporate sponsorship.
Described as one of the most anticipated cultural openings in the world, the Grand Egyptian Museum is set to become the largest archaeological museum ever built, housing more than 100,00

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Tags:ancient artifacts art Cairo cinematic tribute corporate sponsorship digital Egypt Egyptian civilisation Egyptian culture Facebook FP7 McCann FP7 McCann Cairo FP7/McCann MENAT Grand Egyptian Museum heritage History Instagram Key Films largest archaelogical museum Mansour Automotive Mostafa Sherif short edits social media storytelling television TVC values YouTube

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.