Nic Labuschagne, senior director – strategy, APCO Worldwide
The world we live in has become too complex for many of us to understand, let alone manage. Many of the problems we now have to deal with simply defy the traditional approach of breaking the problem down into small, solvable parts, and then putting it all back together. In fact, this approach quite often seems to have unintended consequences, making what was a messy problem even messier. Systems thinkers call these types of problems, wicked problems. It doesn’t mean that they have evil personalities, although it may sometimes feel like it. Wicked problems
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