Omnicom Media Group MENA has appointed Rasha Rteil as the new managing director of Hearts & Science in the UAE. She replaces Dana Sarkis, the agency’s current general manager, following her decision to relocate to Europe.
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The leadership position at Hearts & Science is a return to the agency side for Rteil, who has more than 15 years of agency experience gained from IPG Mediabrands’ UM and Reprise, and WPP’s advertising and media agencies. She’s been recognized regionally for developing and leading consultative digital marketing solutions and teams in the market. Rasha also elevated clients’ digital maturity through data, eCommerce, creative, technology, and search. Her passion for innovation and creativity led her to create and run the UM Labs and Mindshare’s Invention Studio. More recently, Rteil was ADCB’s head of marketing strategy and development, where she prioritized emerging digital marketing solutions.
“We are delighted to welcome Rasha on board. Her proven experience and clear ambitions are aligned with our vision for Hearts & Science. Rasha also shares our group’s values as a person and as a leader. She is in a great position to contribute fully to the further growth of the agency,” said Elda Choucair.
“I am looking forward to building on the outstanding work produced to date and developing Hearts & Science’s future. Together with the team, I will capitalize on advancements in technology, talent programs, digital inclusion, and social and content innovation to lead the industry’s transformation,” added Rteil.
As part of her new role, Rteil will assure the best outcomes across Hearts and Science’s business portfolio. She will be tasked with focusing on the agency’s extraordinary talent and equipping them with the skill sets to assure future-proof business results for their clients. Clients include KFC, MBC, ADCB, Atlantis and Americana.
“I want to take this opportunity to thank Dana for her incredible contribution to Hearts and Science and the group over the past 15 years. The brilliant product of Hearts and Science UAE and the award-winning work the agency achieved under her leadership, and indeed from the start, is a credit to her hard work, determination and innovative spirit,” added Choucair.
Rteil will report to Choucair, with her appointment coming into effect in September 2022.